Routes2Results is a non-profit, social and public health organisation and collective. We aim to improve public health through partnered, collaborative research; building and adding to the current knowledge and understanding by bridging the gap between people and science.
We are a registered charity - Charity Number 1166905.
Our Mission
To promote and protect good health through collaborative research, and the employment of a human-centred approach to developing scientific knowledge.
We're bridging the gap between people and science, whilst informing, educating and expanding collective scientific and public health knowledge.
We Are Anti-racist, Diverse And Inclusive
Our work aims to put people at the heart of research, in this way, we take active steps to ensure we listen and understand all voices, from the building of research tools and ensuring we engage our in-country organisations and team as well as, co-creating materials with in-person reviews of our tools by the groups we intend to talk with, to the translation of all tools so that participants can feel comfortable talking to us. We endeavour to tell the stories of the people most impacted by health inequities and who are living in vulnerable settings, staying true to what they told us.
We are a richly diverse organisation and collective from where we live, how we define ourselves, who we love and we are proud to be neurodivergent.
We look to
Provide public health research; adding to the collective knowledge and understanding of public health areas of study, expertise and public health programme implementation in developing countries such as: HIV/Aids, malaria, vaccines, enteric diseases, child and maternal health and infant mortality and sexual health and reproductive rights.
Advance education and inform the public health community including community groups, advocacy organisations, implementing groups, funder organisations, governments, universities and the general public via research which uses rigorous and modern behavioural and market research techniques through: seminars, partaking in conferences and lectures, the publication of work and journal articles.
Our Team
Moushira El-Sahn
Founder of Routes2Results (R2R) | Director of People Science.
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Moushira El-Sahn
Founder of Routes2Results (R2R) | Director of Research I Principal Investigator I People Scientist | Director of People Science.
LinkedIn- Highly accomplished socio-behavioural market researcher with over 19 years of experience in the pharmaceutical, consumer, and public health sectors. Founder and Principal Investigator at Routes2Results (R2R), a non-profit organisation that enhances public health through collaborative, human-centred research. Specialist in qualitative and quantitative research methodologies, with a proven track record of leading extensive studies across Europe, the United States, MENA, Africa, and Asia.
- Moushira holds dual master’s degrees: human Rights Law (SOAS) and Philosophy, Politics, and Economics (University of Oxford). A dedicated people scientist, she is a keen listener, observer, and connector of ideas, leading with empathy and insight. Passionate about amplifying voices and sharing stories, she brings a thoughtful, analytical approach to understanding and framing human experiences.
- Moushira is an unrelenting advocate for the central role of women and end-users in developing health products, serving as a keynote speaker at prominent conferences, including the Bill and Melinda Gates Grand Challenges meeting in Senegal (2024).
- Secured impactful projects with global organisations such as the Bill & Melinda Gates Foundation and WHO, focusing on innovation in family planning, drug acceptability, and accessibility of post-exposure prophylaxis (PEP).
- Developed and approved 31 IRB protocols, ensuring ethical conduct and prioritising participants' rights.
- Authored several peer-reviewed publications advancing global discussions on HIV prevention and reproductive health technologies.
- Designed and delivered diverse communication materials (webinars, posters, booklets, presentations) to disseminate research findings to stakeholders across academia, NGOs, and policy circles.
Jeff Lucas
Founder of Routes2Results (R2R) | Research Director | Director of People Science.
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Jeff Lucas
Founder of Routes2Results (R2R) | Research Director | Pursuing an MSc in Public Health at King's College London | Director of People Science.
LinkedIn- Highly accomplished socio-behavioural market researcher with over 30 years of experience in the pharmaceutical, consumer, and public health sectors. Founder of Routes2Results (R2R), a non- profit organisation that enhances public health through collaborative, human-centred research. Specialist in qualitative and quantitative research methodologies, with a proven track record of leading extensive studies across Europe, the United States, Africa, and Asia.
- Secured impactful projects with global organisations such as the Bill & Melinda Gates Foundation and WHO, focusing on innovation in family planning, drug acceptability, and HIV accessibility of post-exposure prophylaxis (PEP).
- Authored several peer-reviewed publications advancing global discussions on HIV prevention and reproductive health technologies.
- Designed and delivered diverse communication materials (webinars, posters, booklets, presentations) to disseminate research findings to stakeholders across academia, NGOs, and policy circles.
Michelle Cespedes, MD
Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine.
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Michelle Cespedes, MD
Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine.
- Based in Ney York, USA.
- Conducting numerous investigator initiated trials.
- Receiving 11 honours/awards since 1993 and sitting on several committees and review boards.
Mona El-Sahn
Research and Fieldwork Director | Associate of People Science.
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Mona El-Sahn
Research and Fieldwork Director | Associate of People Science.
- Mona brings a wide range of experience across all aspects of research from proposal development through to presentation and dissemination. She is a brilliant fieldwork management director thanks to her warmth, collaborative approach, and ability to problem-solve.
- She has worked successfully in the following research areas: recruitment leadership, fieldwork management, research analysis, presentation development and article writing, and therefore has a solid understanding of the research process from the early stages through to publication of the final findings.
- She is thorough in her approach and comes with strong experience across multiple healthcare categories including HIV and contraception.
- Mona has a postgrad and CIPD Professional Qualifications in Human Resource Management and undergrad in Industrial Relations and Human Resources which has put her in a great standing for the research environment.
Rose Elliott
Research Director and Editor | Associate of People Science.
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Rose Elliott
Research Director and Editor | Associate of People Science.
- For over five years, Rose has been working with Routes2Results, a non-profit organisation carrying out market and socio-behavioural research across different health-related areas. She has contributed to projects related to mental health (treatment of schizophrenia in Rwanda), childhood vaccination (MR-SIA in Nepal), family planning and contraception (in a variety of countries in Sub- Saharan Africa and Asia), and most recently HIV prevention (in Kenya, Nigeria and Zimbabwe). Her responsibilities within these projects have ranged from design of study materials and analysis of results (both qualitative and quantitative) through to story-lining, presentation and writing up for publication in peer-reviewed journals. With substantial experience in proofreading and editing, Rose brings a constructively critical eye to all work outputs including reports and research tools.
- Rose has a BA in Literae Humaniores (Classics) from Oxford, a Postgraduate Diploma in Forensic Osteology from Bournemouth and a Graduate Certificate in History of Art and Architecture from Birkbeck. She is currently undertaking a Master's in Public Health.
Catherine Kidero
Commercial Expert.
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Catherine Kidero
Commercial Expert.
- Based in Nairobi, Kenya
- Experience in the financial services sector spanning 13+ years in stakeholder management, quantitative analysis, and strategy evaluation and development.
- Practical expertise in generating business cases that result in operational synthesis, cost reduction, and improved service delivery, ultimately leading to commercial business growth. Collaborates closely with R2R and provides commercial insights into the creation of business cases aimed at project goals.
- Cathy holds an MBA from University of Strathclyde and a Bachelor of Arts in Accounting & Finance from University of Kent at Canterbury.
Emma Tiraboschi
Project and Strategic Director.
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Emma Tiraboschi
Project and Strategic Director of Routes 2 Results I People Scientist | Founder of People Science.
- Emma’s passion derives from the ethos of R2R enhancing public health with scientific knowledge and using human-centred research. Using her education and career to date have given her a wide range of skills, including research, analysis, problem solving and forward-thinking to compliment her role as Project and Strategy Director.
- Emma’s planning and organisational approach stem from her education (BA in Classics from Leeds University), and careers in both Event Management and Teaching – during which she worked in, and led, early years teams in private and state sector schools for seven-years (gaining a PGCE from UCL).
- She excels at driving projects from concept to completion, ensuring that objectives, timelines and all targets are met. Emma thrives on developing creative solutions to complex challenges, whilst communicating clearly with clients and the team. She does this by being resourceful, positive and bringing solutions to the table. This compliments the organisation’s dynamic working style and human-centred philosophy.
- Emma has an eye for detail and creatively seeks future developments; for strategic growth, refining processes in - IT, social media and organisational excellence.
Karen Kong
Research Director | Associate of People Science.
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Karen Kong
Research Director | Associate of People Science.
- Based in Plymouth, UK.
- 10+ yrs of research experience pharmaceutical (physician and patient) and public health.
- Specialist in large scale and multi-market qual and quant projects.
- Adept at handling the dynamics of medical anthropology from different social perspectives given prior research experience in pharmaceutical market research (product testing, attitudes and behaviour assessments, mapping / forecasting), understanding of the pathology of disease and public health protection.
- Passionate and results-driven data visualization enthusiast with a strong background in transforming complex datasets into insightful visual outputs.
- Previous roles in Public Health England (Communications)
- MBiol (Hons) in Molecular & Cellular Biology at University of Bath with a thick sandwich industrial placement as a Research Scholar.
Izaak Lucas
Associate Research Director | Associate of People Science.
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Izaak Lucas
Associate Research Director | Associate of People Science.
- A people-focused market researcher with a background in humanities having gained a BSc in philosophy.
- An avid writer with a love for history, and quick to grasp, understand and apply concepts to research.
- Making up a central member of the analytic and writing team at R2R due the combination of strong comprehension competence and empathetic nature.
- Hands-on experience in setting up research across multiple countries in Africa means work which is contextualised and designed appropriately. With a creative ability to combine hands-on experience seamlessly with the analytical process of research synthesis.
- Committed to R2R’s growth and vision, bringing a unique perspective on branding, social media and legacy.
Tom Donelon
Research Director.
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Tom Donelon
Research Director.
- A dynamic researcher and educator specializing in sports biomechanics, injury prevention, and performance optimization, with a strong focus on women’s health and public health applications. Committed to translating biomechanics insights into practical, real-world applications that enhance athlete well-being and public health outcomes.
- Leading research on sex differences in ACL injury risk, informing injury mitigation strategies for female athletes.
- Published in a number of Q1 journals with over 200 citations, contributing to female athlete health, injury mitigation and evidence-based interventions.
- Proficient in motion capture, statistical modeling, and data-driven performance assessments for clinical and applied sports and public health research.
- Extensive experience designing and leading undergraduate and postgraduate biomechanics and strength & conditioning programs.
- Commitment to Women’s Health & Inclusion: Advocates for equity in sports science, focusing on injury risk disparities, training adaptations, and athlete health monitoring.
- Works across sports science, physiotherapy, and public health disciplines to bridge biomechanics research with real-world applications.
- PhD (c), Sports Biomechanics – Focus on injury risk in female athletes. MSc, Strength & Conditioning (Distinction). BSc, Sports Science (First-Class Honours). Higher Education Academy Fellow.
Jean Moolman
Research Project Director.
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Jean Moolman
Research Project Director.
- Based in South Africa.
- Jean is a developmental social researcher for over 20 years.
- He has worked on hundreds of research projects across more than 30 countries in Africa and Asia – working for 11 years at Ask Afrika as Global Accounts Executive, and prior to that Synovate/Ipsos.
- With cross-functional experience of the full research process including instrument design, data collection and management, data science and analytics he will ensure the compliance and best practice research execution of any project in the developing world.
- He has post-graduate degrees in both psychology and sociology with a passion for developmental research across the world.
Carolyne Njihia
Consultant, Technical Specialist Public Health.
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Carolyne Njihia
Technical Specialist Public Health.
LinkedIn- Based in Nairobi, Kenya.
- An accomplished public health and international development professional with more than 8 years of experience successfully designing, implementing and managing large-scale research projects across Africa.
- Technical expertise in developing scientific research protocols for ethical approval by local Institutional Review Boards.
- Provides strategic guidance, and works closely with R2R to ensure research complies with ethical principles for research with human participants.
- Extensive experience working in developing countries. Long-term field-based experience in Africa.
- Carolyne holds a Master of Social Health in Medical Anthropology from the University of Melbourne (Australia) and a Bachelor of Arts in Sociology/Anthropology and Biology from Denison University (USA).
Emma Goldwin
Project and Strategic Director of Routes 2 Results I People Scientist | Director of People Science.
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Emma Goldwin
Project and Strategic Director of Routes 2 Results I People Scientist | Director of People Science
LinkedIn- Based in London, England.
- Over a decade of market research experience within the healthcare and social arena.
- Strong commercial acumen and focus across her work.
- Leads both qualitative and quantitative research, and is passionate about bringing both approaches together to create a comprehensive picture of the given environment or market.
- Specialist interest in journey mapping, as well as gaining a deeper insight into human behaviour and understanding the underlying influences that impact decision making.
- Emma has an MA in Human Geography and a BA in Geography from the University of Leeds, which included a focus on development studies and public health.
James Kakande
Social and Market Research Advisor. With specialty in Monitoring and Evaluation.
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James Kakande
With specialty in Monitoring and Evaluation.
- Based in Uganda.
- Over 13 years of research experience in areas of public health, agricultural economics, tele-communication and consumer behavioural assessments.
- Extensive experience in qualitative and quantitative research methodologies with strong skills in study design, tools development, data collection coordination, data management, report writing and presentations.
- Managed and coordinated research projects across East Africa and Democratic Republic of Congo (DRC)
- Clientele includes UN agencies, World bank, Multi-national companies in Telecommunication and financial sector, local and international Non-Governmental Organizations (NGOs).
- James holds a Bachelors of Statistics Degree and Post Graduate Certificate in Statistical Modelling from Makerere University and completed trainings in Monitoring and Evaluation, Project Management, Resource Mobilization and Leadership and people Management and administration.
Johvine Wanyingo
Applied Africa Market Research Consultant.
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Johvine Wanyingo
Applied Africa Market Research Consultant.
- Based in Kenya.
- Over 14 years’ experience in Market and Social Research, methodology design, questionnaire design, sampling, field management, planning, implementation, data analysis and report writing.
- Has actively participated in co-ordinating and moderating multiple research studies within Africa, including but not limited to Kenya, Uganda, Tanzania, South Sudan, Burundi, Rwanda, Ghana, Sudan, Zambia, Mozambique, Mauritius, Nigeria, Swaziland, Angola, Côte d'Ivoire, Ethiopia, Somalia, DRC Congo, South Africa, Re-Union Island(Francis), etc.
- Well acquainted in both qualitative and quantitative methodologies and analysis of primary and secondary research. Has conducted numerous research projects in a number of fields including social, political, economic, marketing, development and cultural.
- Was an Associate Instructor for Steadman Centre for Applied Research Training (SCART) at Strathmore University Kenya.
Caroline De la Gorce
Co-Founder of ÅTENTIC, KOL market research and nutritional expert.
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Caroline De la Gorce
Co-founder and health advisor nutritionist at ÅTENTIC and Key Opinion Leader (KOL) healthcare research expert.
- Based in Paris, France.
- Specialised in market research with Global Key Opinion Leaders (KOLs) in healthcare.
- Caroline has an MSc in Cognitive Science from Linköpings University.
Our Board of Directors
Our board of directors are here to protect the mission and values of Routes2Results. Our board is made up of experts who have invaluable experience in healthcare, charities, market research, education, community development, public health and the developing world.
Eddie Blindell
Long-time healthcare market research expert.
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Eddie Blindell
Long-time healthcare market research expert.
- Our panel research expert and advisor.
- Based in London, England.
- Eddie has over 10 years market research experience covering operations, account management, sales and business development.
- As well as a proven track record of delivering results whether it is managing a department and overseeing the development and growth of key teams to developing and growing client relationships.
- Eddie has extensive experience in healthcare qualitative and quantitative market research methodologies.
- He is current working at GFK as an Associate Director and previously worked at Ugam as a Client Director, Medefield as the project management team lead and prior to that Fieldwork International and Synovate as a project manager.
- Eddie holds a BA (Hons) Humanities from Nottingham University.
Dr Christopher Bushby
An effective and successful business and community leader.
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Dr Christopher Bushby
An effective and successful business and community leader.
- Chief Executive of The big ‘C’ Cancer Charity – our charity operations expert and advisor.
- Based in Norwich, England.
- 30 years’ experience of management and governance developed in a wide range of commercial, educational, public and third sector contexts.
- Chief Executive of the Big C Cancer charity.
Rajan Datar
An award-winning and versatile international broadcaster, journalist and conference moderator.
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Rajan Datar
An award-winning and versatile international broadcaster, journalist and conference moderator.
- A current affairs journalist who is now one of the most recognisable faces of international TV travelogues - latest programmes on the BBC: Uzbekistan and Sri Lanka - fifty half hour BBC docs in total.
- In May 2024 he was the presenter of a 3-part special on BBC Radio 4, "The Tourist Trap" about the pressures record-breaking tourist numbers are imposing on popular destinations, local communities and the environment.
- Rajan presents the BBC World Service’s The Forum, a weekly feedback programme Over to You as well as numerous R4 documentaries and stints as host of The Media Show and The Front Row on R4.
- He also moderates and chairs conferences and literary festivals (including Hay) around the world.
- Rajan is the Founder/Bass Player of Maroon Town, globetrotting ska and reggae 8-piece for 30 years!
