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Routes2Results is a non-profit
social and public health
organisation and collective

Routes2Results is a non-profit social and public health organisation and collective

About Us

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Routes2Results is a non-profit, social and public health organisation and collective. We aim to improve public health through partnered, collaborative research; building and adding to the current knowledge and understanding by bridging the gap between people and science.

We are a registered charity - Charity Number 1166905.

Our Mission

To promote and protect good health through collaborative research, and the employment of a human-centred approach to developing scientific knowledge.

We're bridging the gap between people and science, whilst informing, educating and expanding collective scientific and public health knowledge.

We look to

Provide public health research; adding to the collective knowledge and understanding of public health areas of study, expertise and public health programme implementation in developing countries such as: HIV/Aids, malaria, vaccines, enteric diseases, child and maternal health and infant mortality and sexual health and reproductive rights.

Advance education and inform the public health community including community groups, advocacy organisations, implementing groups, funder organisations, governments, universities and the general public via research which uses rigorous and modern behavioural and market research techniques through: seminars, partaking in conferences and lectures, the publication of work and journal articles.

Our Team


Moushira El-Sahn, Socio-behavioural Market Research Expert, Routes2Results

Moushira El-Sahn

Co-founder, research Principal Investigator, commercial healthcare and public health research.

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Moushira El-Sahn

Co-founder, research Principal Investigator, commercial healthcare and public health research.

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  • Based in London, England.
  • 14 years of research experience across pharmaceutical, consumer and public health.
  • At ease across various qualitative and quantitative research techniques, including motivational research, developing insight, and a proficient presenter.
  • Led research across Middle East and North Africa (MENA), Sub Saharan Africa (SSA) and Asia.
  • Moushira has an MA in Human Rights Law from SOAS, University of London and an MA in Philosophy, Politics and Economics (PPE) from the University of Oxford.
Jeff Lucas, Sub Saharan African Market Research and Public Health Expert, Routes2Results

Jeff Lucas

Co-founder. Sub-Saharan African social and public health research expert.

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Jeff Lucas

Co-founder. Sub-Saharan African social and public health research expert.

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  • Based in London, England.
  • Over 26 years of research experience.
  • Led research for public health organisations such as WHO, PATH, The Bill and Melinda Gates Foundation.
  • Developed KOL work in public health; speaking with stakeholders in Africa and Asia.
Michelle Cespedes, Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine, Routes2Results

Michelle Cespedes, MD

Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine.

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Michelle Cespedes, MD

Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine.

  • Based in Ney York, USA.
  • Conducting numerous investigator initiated trials.
  • Receiving 11 honours/awards since 1993 and sitting on several committees and review boards.
Jean Moolman, Research Project Director – based in South Africa, Routes2Results

Jean Moolman

Research Project Director.

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Jean Moolman

Research Project Director.

  • Based in South Africa.
  • Jean is a developmental social researcher for over 20 years.
  • He has worked on hundreds of research projects across more than 30 countries in Africa and Asia – working for 11 years at Ask Afrika as Global Accounts Executive, and prior to that Synovate/Ipsos.
  • With cross-functional experience of the full research process including instrument design, data collection and management, data science and analytics he will ensure the compliance and best practice research execution of any project in the developing world.
  • He has post-graduate degrees in both psychology and sociology with a passion for developmental research across the world.
Mona El-Sahn, Research Project Director, Routes2Results

Mona El-Sahn

Research Project Director.

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Mona El-Sahn

Research Project Director.

  • Based in London, England.
  • Mona brings a wide range of experience across all aspects of research project management.
  • She has worked successful in the following research areas: recruitment leadership, fieldwork management, research analysis and presentation development, and therefore has a solid understanding of the research process from the early stages through to the final findings.
  • She is thorough in her approach and comes with strong experience across multiple healthcare categories including HIV and contraception.
  • Mona has a postgrad and CIPD Professional Qualifications in Human Resource Management and undergrad in Industrial Relations and Human Resources which has put her in a great standing for the research environment.
Rose Elliot, Research Project Director and Editor, Routes2Results

Rose Elliott

Research Project Director and Editor.

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Rose Elliott

Research Project Director and Editor.

  • Based in Scotland.
  • Rose has substantial experience in proofreading and editing.
  • A skilled teacher, Rose brings a constructively critical eye to all work outputs including reports and research tools.
  • Having studied three different disciplines at university level, she is comfortable with writing in a range of formal and informal registers; furthermore, undertaking these courses has given her a strong grounding in research methods.
  • Rose has a BA in Literae Humaniores (Classics) from Oxford, a Postgraduate Diploma in Forensic Osteology from Bournemouth and a Graduate Certificate in History of Art and Architecture from Birkbeck.
Carolyne Njihia, Consultant: Technical Specialist – Public Health, Routes2Results

Carolyne Njihia

Consultant, Technical Specialist Public Health.

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Carolyne Njihia

Technical Specialist Public Health.

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  • Based in Nairobi, Kenya.
  • An accomplished public health and international development professional with more than 8 years of experience successfully designing, implementing and managing large-scale research projects across Africa.
  • Technical expertise in developing scientific research protocols for ethical approval by local Institutional Review Boards.
  • Provides strategic guidance, and works closely with R2R to ensure research complies with ethical principles for research with human participants.
  • Extensive experience working in developing countries. Long-term field-based experience in Africa.
  • Carolyne holds a Master of Social Health in Medical Anthropology from the University of Melbourne (Australia) and a Bachelor of Arts in Sociology/Anthropology and Biology from Denison University (USA).
Emma Goldwin, Lead Consultant, Healthcare Commercial Development Insights and Research Specialist, Routes2Results

Emma Goldwin

Lead Consultant, Healthcare Commercial Development Insights and Research Specialist.

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Emma Goldwin

Lead Consultant, Healthcare Commercial Development Insights and Research Specialist.

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  • Based in London, England.
  • Over a decade of market research experience within the healthcare and social arena.
  • Strong commercial acumen and focus across her work.
  • Leads both qualitative and quantitative research, and is passionate about bringing both approaches together to create a comprehensive picture of the given environment or market.
  • Specialist interest in journey mapping, as well as gaining a deeper insight into human behaviour and understanding the underlying influences that impact decision making.
  • Emma has an MA in Human Geography and a BA in Geography from the University of Leeds, which included a focus on development studies and public health.
James Kakande, Social and Market Research Advisor with specialty in Monitoring and Evaluation, Routes2Results

James Kakande

Social and Market Research Advisor. With specialty in Monitoring and Evaluation.

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James Kakande

With specialty in Monitoring and Evaluation.

  • Based in Uganda.
  • Over 13 years of research experience in areas of public health, agricultural economics, tele-communication and consumer behavioural assessments.
  • Extensive experience in qualitative and quantitative research methodologies with strong skills in study design, tools development, data collection coordination, data management, report writing and presentations.
  • Managed and coordinated research projects across East Africa and Democratic Republic of Congo (DRC)
  • Clientele includes UN agencies, World bank, Multi-national companies in Telecommunication and financial sector, local and international Non-Governmental Organizations (NGOs).
  • James holds a Bachelors of Statistics Degree and Post Graduate Certificate in Statistical Modelling from Makerere University and completed trainings in Monitoring and Evaluation, Project Management, Resource Mobilization and Leadership and people Management and administration.
Karen Kong, Research and Data Visualisation Director, Routes2Results

Karen Kong

Research and Data Visualisation Director.

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Karen Kong

Research and Data Visualisation Director.

  • Strong qualitative and quantitative research experience from project management to analysis.
  • She is passionate about report synthesis, particularly on data visualisation and storylining.
  • She has experience in both physician and end-user healthcare research and have experience working within HIV, contraception and VMMC.
Jennifer Nelson, Growth Strategist, Research and Insight Champion and Founder of Aviants Insights &
                        Strategy, Routes2Results

Jennifer Nelson

Growth Strategist, Research and Insight Champion and Founder of Aviants Insights & Strategy.

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Jennifer Nelson

Growth Strategist, Research and Insight Champion and Founder of Aviants Insights & Strategy.

  • Based in New Jersey, USA.
  • 20+ years of research, analytics and strategy experience across life science based sectors.
  • Using a wide range of research, analytics and foresight methods to help leaders see the future and plan against it.
  • Led strategic planning, research, analytics and forecasting to design highly effective and efficient ways to accomplish commercial growth goals.
  • Jennifer has a BA in Biology and Philosophy from the University of Pennsylvania, and enjoyed a wide range of graduate and undergraduate level continuing education in a wide range of subjects such as statistics, marketing, economics, psychology, criminal law and studio arts.
Johvine Wanyingo, Applied Africa Market Research Consultant, Routes2Results

Johvine Wanyingo

Applied Africa Market Research Consultant.

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Johvine Wanyingo

Applied Africa Market Research Consultant.

  • Based in Kenya.
  • Over 14 years’ experience in Market and Social Research, methodology design, questionnaire design, sampling, field management, planning, implementation, data analysis and report writing.
  • Has actively participated in co-ordinating and moderating multiple research studies within Africa, including but not limited to Kenya, Uganda, Tanzania, South Sudan, Burundi, Rwanda, Ghana, Sudan, Zambia, Mozambique, Mauritius, Nigeria, Swaziland, Angola, Côte d'Ivoire, Ethiopia, Somalia, DRC Congo, South Africa, Re-Union Island(Francis), etc.
  • Well acquainted in both qualitative and quantitative methodologies and analysis of primary and secondary research. Has conducted numerous research projects in a number of fields including social, political, economic, marketing, development and cultural.
  • Was an Associate Instructor for Steadman Centre for Applied Research Training (SCART) at Strathmore University Kenya.
Caroline De la Gorce, Co-Founder of ÅTENTIC, KOL market research and nutritional expert, Routes2Results

Caroline De la Gorce

Co-Founder of ÅTENTIC, KOL market research and nutritional expert.

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Caroline De la Gorce

Co-founder and health advisor nutritionist at ÅTENTIC and Key Opinion Leader (KOL) healthcare research expert.

  • Based in Paris, France.
  • Specialised in market research with Global Key Opinion Leaders (KOLs) in healthcare.
  • Caroline has an MSc in Cognitive Science from Linköpings University.

Our Board of Directors

Our board of directors are here to protect the mission and values of Routes2Results. Our board is made up of experts who have invaluable experience in healthcare, charities, market research, education, community development, public health and the developing world.

Eddie Blindell, Routes2Results

Eddie Blindell

Long-time healthcare market research expert.

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Eddie Blindell

Long-time healthcare market research expert.

  • Our panel research expert and advisor.
  • Based in London, England.
  • Eddie has over 10 years market research experience covering operations, account management, sales and business development.
  • As well as a proven track record of delivering results whether it is managing a department and overseeing the development and growth of key teams to developing and growing client relationships.
  • Eddie has extensive experience in healthcare qualitative and quantitative market research methodologies.
  • He is current working at GFK as an Associate Director and previously worked at Ugam as a Client Director, Medefield as the project management team lead and prior to that Fieldwork International and Synovate as a project manager.
  • Eddie holds a BA (Hons) Humanities from Nottingham University.
Dr Christopher Bushby, An effective and successful business and community leader, Routes2Results

Dr Christopher Bushby

An effective and successful business and community leader.

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Dr Christopher Bushby

An effective and successful business and community leader.

  • Chief Executive of The big ‘C’ Cancer Charity – our charity operations expert and advisor.
  • Based in Norwich, England.
  • 30 years’ experience of management and governance developed in a wide range of commercial, educational, public and third sector contexts.
  • Chief Executive of the Big C Cancer charity.
Elly Simmons, Commissioning Manager for Women’s and children’s services in the NHS, Routes2Results

Elly Simmons

Previously Commissioning Manager for Women’s and children’s services in the NHS.

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Elly Simmons

Previously Commissioning Manager for Women’s and children’s services in the NHS.

  • PhD candidate.
  • Lives in Canterbury, UK.
  • Women’s right advocate.
  • Successful UK- based business owner.
  • Our research, rights and business expert and advisor.