Routes2Results is a non-profit, social and public health organisation and collective. We aim to improve public health through partnered, collaborative research; building and adding to the current knowledge and understanding by bridging the gap between people and science.
We are a registered charity - Charity Number 1166905.
Our Mission
To promote and protect good health through collaborative research, and the employment of a human-centred approach to developing scientific knowledge.
We're bridging the gap between people and science, whilst informing, educating and expanding collective scientific and public health knowledge.
We Are Anti-racist, Diverse And Inclusive
Our work aims to put people at the heart of research, in this way, we take active steps to ensure we listen and understand all voices, from the building of research tools and ensuring we engage our in-country organisations and team as well as, co-creating materials with in-person reviews of our tools by the groups we intend to talk with, to the translation of all tools so that participants can feel comfortable talking to us. We endeavour to tell the stories of the people most impacted by health inequities and who are living in vulnerable settings, staying true to what they told us.
We are a richly diverse organisation and collective from where we live, how we define ourselves, who we love and we are proud to be neurodivergent.
We look to
Provide public health research; adding to the collective knowledge and understanding of public health areas of study, expertise and public health programme implementation in developing countries such as: HIV/Aids, malaria, vaccines, enteric diseases, child and maternal health and infant mortality and sexual health and reproductive rights.
Advance education and inform the public health community including community groups, advocacy organisations, implementing groups, funder organisations, governments, universities and the general public via research which uses rigorous and modern behavioural and market research techniques through: seminars, partaking in conferences and lectures, the publication of work and journal articles.
Our Team
Moushira El-Sahn
Co-founder, principal investigator, commercial healthcare and public health research Director.
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Moushira El-Sahn
Co-founder, principal investigator, commercial healthcare and public health research Director.
LinkedIn- 18 years of research experience across pharmaceutical, consumer and public health.
- Principal investigator on 30 IRB ethical board protocols.
- Specialist in qualitative and quantitative techniques, including motivational, behavioural and commercially focused research.
- Accomplished insight developer and an adept presenter.
- Designed and implemented research across, EU, US, Middle East and North Africa (MENA), Sub Saharan Africa (SSA) and Asia.
- MA in Human Rights Law from SOAS, University of London and an MA in Philosophy, Politics and Economics (PPE) from the University of Oxford.
Jeff Lucas
Co-founder, Sub-Saharan African social and public health research Director.
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Jeff Lucas
Co-founder, Sub-Saharan African social and public health research Director.
LinkedIn- 30 years of research experience across pharmaceutical, consumer, commercial, KOL and public health.
- Designed and implemented research across, EU, US, Latin America (LATAM), SSA and Asia.
- Accomplished specialist in stakeholder and government engagement and vaccine introduction and assessment in SSA and Asia.
- Developed KOL work in public health; speaking with stakeholders in Africa and Asia.
- Strong and patient leadership in bringing together and developing research teams across SSA.
- Fusing together a detailed focus on successful research implementation and analytical big-thinking and story- lining.
Karen Kong
Research Director.
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Karen Kong
Research Director.
- Based in Plymouth, UK.
- 10+ yrs of research experience pharmaceutical (physician and patient) and public health.
- Specialist in large scale and multi-market qual and quant projects.
- Adept at handling the dynamics of medical anthropology from different social perspectives given prior research experience in pharmaceutical market research (product testing, attitudes and behaviour assessments, mapping / forecasting), understanding of the pathology of disease and public health protection.
- Passionate and results-driven data visualization enthusiast with a strong background in transforming complex datasets into insightful visual outputs.
- Previous roles in Public Health England (Communications)
- MBiol (Hons) in Molecular & Cellular Biology at University of Bath with a thick sandwich industrial placement as a Research Scholar.
Michelle Cespedes, MD
Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine.
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Michelle Cespedes, MD
Associate Professional Medicine, Infectious Diseases. MD, Mount Sinai School of Medicine.
- Based in Ney York, USA.
- Conducting numerous investigator initiated trials.
- Receiving 11 honours/awards since 1993 and sitting on several committees and review boards.
Jean Moolman
Research Project Director.
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Jean Moolman
Research Project Director.
- Based in South Africa.
- Jean is a developmental social researcher for over 20 years.
- He has worked on hundreds of research projects across more than 30 countries in Africa and Asia – working for 11 years at Ask Afrika as Global Accounts Executive, and prior to that Synovate/Ipsos.
- With cross-functional experience of the full research process including instrument design, data collection and management, data science and analytics he will ensure the compliance and best practice research execution of any project in the developing world.
- He has post-graduate degrees in both psychology and sociology with a passion for developmental research across the world.
Mona El-Sahn
Research Project Director.
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Mona El-Sahn
Research Project Director.
- Based in London, England.
- Mona brings a wide range of experience across all aspects of research project management.
- She has worked successful in the following research areas: recruitment leadership, fieldwork management, research analysis and presentation development, and therefore has a solid understanding of the research process from the early stages through to the final findings.
- She is thorough in her approach and comes with strong experience across multiple healthcare categories including HIV and contraception.
- Mona has a postgrad and CIPD Professional Qualifications in Human Resource Management and undergrad in Industrial Relations and Human Resources which has put her in a great standing for the research environment.
Rose Elliott
Research Project Director and Editor.
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Rose Elliott
Research Project Director and Editor.
- Based in Scotland.
- Rose has substantial experience in proofreading and editing.
- A skilled teacher, Rose brings a constructively critical eye to all work outputs including reports and research tools.
- Having studied three different disciplines at university level, she is comfortable with writing in a range of formal and informal registers; furthermore, undertaking these courses has given her a strong grounding in research methods.
- Rose has a BA in Literae Humaniores (Classics) from Oxford, a Postgraduate Diploma in Forensic Osteology from Bournemouth and a Graduate Certificate in History of Art and Architecture from Birkbeck.
- She is currently undertaking a Master's in Public Health.
Catherine Kidero
Commercial Expert.
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Catherine Kidero
Commercial Expert.
- Based in Nairobi, Kenya
- Experience in the financial services sector spanning 13+ years in stakeholder management, quantitative analysis, and strategy evaluation and development.
- Practical expertise in generating business cases that result in operational synthesis, cost reduction, and improved service delivery, ultimately leading to commercial business growth. Collaborates closely with R2R and provides commercial insights into the creation of business cases aimed at project goals.
- Cathy holds an MBA from University of Strathclyde and a Bachelor of Arts in Accounting & Finance from University of Kent at Canterbury.
Emma Tiraboschi
Project and Administrative Director.
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Emma Tiraboschi
Project and Administrative Director.
- Based in Kent, UK.
- Having begun her career in event management, Emma gained a PGCE from UCL before embarking on a seven-year teaching career – during which she worked in, and led, early years teams in private and state sector schools.
- Emma’s education and career to date have given her a wide range of skills, including research, analysis, planning and communication.
- Known for her organisational skills, resourcefulness, positivity, people skills and ability to bring solutions to the table.
- In addition to her PGCE, Emma is a graduate of Leeds University with a BA in Classics.
Carolyne Njihia
Consultant, Technical Specialist Public Health.
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Carolyne Njihia
Technical Specialist Public Health.
LinkedIn- Based in Nairobi, Kenya.
- An accomplished public health and international development professional with more than 8 years of experience successfully designing, implementing and managing large-scale research projects across Africa.
- Technical expertise in developing scientific research protocols for ethical approval by local Institutional Review Boards.
- Provides strategic guidance, and works closely with R2R to ensure research complies with ethical principles for research with human participants.
- Extensive experience working in developing countries. Long-term field-based experience in Africa.
- Carolyne holds a Master of Social Health in Medical Anthropology from the University of Melbourne (Australia) and a Bachelor of Arts in Sociology/Anthropology and Biology from Denison University (USA).
Emma Goldwin
Lead Consultant, Healthcare Commercial Development Insights and Research Specialist.
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Emma Goldwin
Lead Consultant, Healthcare Commercial Development Insights and Research Specialist.
LinkedIn- Based in London, England.
- Over a decade of market research experience within the healthcare and social arena.
- Strong commercial acumen and focus across her work.
- Leads both qualitative and quantitative research, and is passionate about bringing both approaches together to create a comprehensive picture of the given environment or market.
- Specialist interest in journey mapping, as well as gaining a deeper insight into human behaviour and understanding the underlying influences that impact decision making.
- Emma has an MA in Human Geography and a BA in Geography from the University of Leeds, which included a focus on development studies and public health.
James Kakande
Social and Market Research Advisor. With specialty in Monitoring and Evaluation.
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James Kakande
With specialty in Monitoring and Evaluation.
- Based in Uganda.
- Over 13 years of research experience in areas of public health, agricultural economics, tele-communication and consumer behavioural assessments.
- Extensive experience in qualitative and quantitative research methodologies with strong skills in study design, tools development, data collection coordination, data management, report writing and presentations.
- Managed and coordinated research projects across East Africa and Democratic Republic of Congo (DRC)
- Clientele includes UN agencies, World bank, Multi-national companies in Telecommunication and financial sector, local and international Non-Governmental Organizations (NGOs).
- James holds a Bachelors of Statistics Degree and Post Graduate Certificate in Statistical Modelling from Makerere University and completed trainings in Monitoring and Evaluation, Project Management, Resource Mobilization and Leadership and people Management and administration.
Johvine Wanyingo
Applied Africa Market Research Consultant.
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Johvine Wanyingo
Applied Africa Market Research Consultant.
- Based in Kenya.
- Over 14 years’ experience in Market and Social Research, methodology design, questionnaire design, sampling, field management, planning, implementation, data analysis and report writing.
- Has actively participated in co-ordinating and moderating multiple research studies within Africa, including but not limited to Kenya, Uganda, Tanzania, South Sudan, Burundi, Rwanda, Ghana, Sudan, Zambia, Mozambique, Mauritius, Nigeria, Swaziland, Angola, Côte d'Ivoire, Ethiopia, Somalia, DRC Congo, South Africa, Re-Union Island(Francis), etc.
- Well acquainted in both qualitative and quantitative methodologies and analysis of primary and secondary research. Has conducted numerous research projects in a number of fields including social, political, economic, marketing, development and cultural.
- Was an Associate Instructor for Steadman Centre for Applied Research Training (SCART) at Strathmore University Kenya.
Caroline De la Gorce
Co-Founder of ÅTENTIC, KOL market research and nutritional expert.
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Caroline De la Gorce
Co-founder and health advisor nutritionist at ÅTENTIC and Key Opinion Leader (KOL) healthcare research expert.
- Based in Paris, France.
- Specialised in market research with Global Key Opinion Leaders (KOLs) in healthcare.
- Caroline has an MSc in Cognitive Science from Linköpings University.
Our Board of Directors
Our board of directors are here to protect the mission and values of Routes2Results. Our board is made up of experts who have invaluable experience in healthcare, charities, market research, education, community development, public health and the developing world.
Eddie Blindell
Long-time healthcare market research expert.
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Eddie Blindell
Long-time healthcare market research expert.
- Our panel research expert and advisor.
- Based in London, England.
- Eddie has over 10 years market research experience covering operations, account management, sales and business development.
- As well as a proven track record of delivering results whether it is managing a department and overseeing the development and growth of key teams to developing and growing client relationships.
- Eddie has extensive experience in healthcare qualitative and quantitative market research methodologies.
- He is current working at GFK as an Associate Director and previously worked at Ugam as a Client Director, Medefield as the project management team lead and prior to that Fieldwork International and Synovate as a project manager.
- Eddie holds a BA (Hons) Humanities from Nottingham University.
Dr Christopher Bushby
An effective and successful business and community leader.
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Dr Christopher Bushby
An effective and successful business and community leader.
- Chief Executive of The big ‘C’ Cancer Charity – our charity operations expert and advisor.
- Based in Norwich, England.
- 30 years’ experience of management and governance developed in a wide range of commercial, educational, public and third sector contexts.
- Chief Executive of the Big C Cancer charity.
Elly Simmons
Previously Commissioning Manager for Women’s and children’s services in the NHS.
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Elly Simmons
Previously Commissioning Manager for Women’s and children’s services in the NHS.
- PhD candidate.
- Lives in Canterbury, UK.
- Women’s right advocate.
- Successful UK- based business owner.
- Our research, rights and business expert and advisor.
Rajan Datar
An award-winning and versatile international broadcaster, journalist and conference moderator.
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Rajan Datar
An award-winning and versatile international broadcaster, journalist and conference moderator.
- A current affairs journalist who is now one of the most recognisable faces of international TV travelogues - latest programmes on the BBC: Uzbekistan and Sri Lanka - fifty half hour BBC docs in total.
- In May 2024 he was the presenter of a 3-part special on BBC Radio 4, "The Tourist Trap" about the pressures record-breaking tourist numbers are imposing on popular destinations, local communities and the environment.
- Rajan presents the BBC World Service’s The Forum, a weekly feedback programme Over to You as well as numerous R4 documentaries and stints as host of The Media Show and The Front Row on R4.
- He also moderates and chairs conferences and literary festivals (including Hay) around the world.
- Rajan is the Founder/Bass Player of Maroon Town, globetrotting ska and reggae 8-piece for 30 years!
