Contraceptive in Development: Monthly Oral Contraceptive

Countries

Bangladesh - Senegal - Zimbabwe

Research Techniques

Qualitative - Human-Centred Design (HCD)- Contraceptive Experience - R2R Behavioural Economics 'Quickfires' for gut reactions - In-Depth Interviews (IDIs) - Focus Workshops - Consumer Target Product Profile (CTPP) build and testing - Quantitative - Leverage Analysis - Likelihood to try

Objective

Provide feedback on product-based attributes and determine the critical attributes that affect user experience, and utilize this to inform early technical design. Understand profile impact, refine messaging post qualitative and quantitative phases, and check appeal

Sample

n=25, 5 mini Focus Workshops of n=5, total n=25 per country Grand total n=50, 5 hr Focus Workshops n=96 qualitative In-Depth Interviews (IDIs) with healthcare providers (HCPs) and n=60 In-Depth Interivews (IDIs) with women n=1,800 30-minute Face-to-Face (F2F) quantitative interviews with women (n=600 per country) and n=600 healthcare providers (HCPs) (n=200 per country)

Notes

Research across urban + rural settings, lower socio-economic backgrounds Research tools translated + ethically approved

Outputs

All research tools (Screeners, Discussion Guides, Workshop materials, Quickfire Exercises, Stimuli, Show Cards, Surveys) Consumer Target Product Profiles (CTPPs) for research, refined post qualitative and quantitative phases 5 PowerPoint Presentation (PPTs) reports - 5 webinars - 3 CTPPs - 2 info-video refinements

Partners & Funders

Duration

2018 - 2022