Our Work > Contraceptive in Development: Micro Array Patches (MAPs)
Contraceptive in Development: Micro Array Patches (MAPs)
Countries
Ghana - Kenya - Uganda
Research Techniques
Qualitative - Human-Centred Design (HCD) - Contraceptive Experience - R2R Behavioural Economics 'Quickfires' for gut reactions - In-Depth Interviews (IDIs) - Focus Workshops - Consumer Target Product Profile (CTPPs) build and testing - Quantitative - Max Diff Analysis - Likelihood to try
Objective
Gain an understanding of the Micro Array Patch (MAP) product appeal by its product characteristics, design/look and value proposition. A deeper understanding of potential biases, barriers, or unforeseen design issues with the product. Specific, actionable product design iteration and development recommendations. Quick-fire attribute survey findings based on attributes of the various MAPs. Quantitative Max Diff exercise and motivation to use analyses, and the relative appeal of each attribute
Sample
n=25 per country, 5 mini Focus Workshops of n=5. Grand total n=75 n=16 Healthcare Provider (HCP) immersions (informal qualitative discussions) per country. Grand total n=48 n=20 women living in rural settings. Grand total of n=60 n=300 women per country 30-minute Face-2-Face (F2F) quantitative interviews. Grand total n=900 women
Notes
Research across urban + rural settings, lower socio-economic backgrounds Research tools translated + ethically approved
Outputs
All research tools (Screeners, Discussion Guides, Workshop materials, Quickfire Exercises, Stimuli, Show Cards, Surveys) Consumer Target Product Profiles (CTTPs) for research PowerPoint Presentation reports (PPTs) - Webinars - MAPs profiles (across all varieties)
Outputs we can share
Partners & Funders
Duration
2018-2023
Publication
Coming soon
