HIV Prevention Products - Dapirivine Ring & Oral Truvada

Countries

South Africa

Research Techniques

Explorative co-creation - Qualitative - Behavioural - Value Proposition reveal - In-Depth Interviews (IDIs) - Focus Groups (FGs) - Quantitative - Message Build, Consumer Target Product Profile (CTTP) and Product Testing

Objective

Understand the end-user appeal of HIV prevention products both generally and with focus on the Dapirivine Ring and Oral Truvada, the push and pull and eco-system of using prevention products, critical message hooks, category surroundings and likelihood to try. Refine CTPPs post qualitative and quantitative phases

Sample

n=35 90-minute qualitative friendship pairs (total n=70) and n=18 120-minute qualitative FGs (total n=105) with interactive activities for message creation n=1,241 60-minute Face-to-Face (F2F) quantitative interviews

Notes

Research across urban + rural settings, lower socio-economic backgrounds + non-clinical trials Research tools translated

Outputs

Engage and develop research with critical stakeholders within and outside of MTN All research tools (Screeners, Discussion Guides, Show Cards, Surveys) Co-create research tools with key Focus Group of Young Women Consumer-friendly Target Product Profiles for research 2 webinars (2 PowerPoint Presentations) In-person presentation of results at the regional and international MTN conferences

Outputs we can share

• Key Findings from Qualitative Research

• Key Findings from Quantitative Research

Partners

Funders

Duration

2017