HIV Prevention Products - implant, monthly pill and broadly neutralising Antibodies (bnAbs)

Countries

Kenya - South Africa

Research Techniques

Ethnographic films - Consumer Target Product Profile (CTTP) creation and testing - Qualitative discussions - In-Depth Interviews (IDIs) - Focus Groups (FGs)

Objective

Understand the lives of women and their eco-system (including community leaders/members, family, partners, friends) around health, relationships, HIV and HIV prevention. Appreciate the appeal of HIV prevention methods, value proposition, product perception, critical hooks, barriers, and likelihood to try. Refine CTPPs post qualitative phase.

Sample

Ethnographic films with 12 female leads and their individual eco-system of influencers Qualitative discussions with women (96 In-Depth Interviews (IDIs) + 24 Focus Groups (FGs)) and men (48 In-Depth Interviews (IDIs) + 12 Focus Groups FGs), and 60 In-Depth Interviews (IDIs) with healthcare providers (HCPs)

Notes

Research in urban + rural settings, from lower socio-economic backgrounds Research tools translated + ethically approved

Outputs

Ethnographic films (see our Stories page) 4 full 30-minute films, 5 thematic shorts (3-6 minutes) All research tools (Screeners, Discussion Guides, Show Cards) Creation of Consumer Target Product Profiles (CTPPs) for research 3 PowerPoint Presentation reports, 1 webinar presentation to IAVI + Merck

Outputs we can share

• Ethnographic films page

• Key Findings from Ethnographic Films and Qualitative Research

Partners & Funders

Duration

2017-2018