The Contraceptive Intrauterine System (IUS)

Countries

Kenya - Nigeria

Research Techniques

Product, Consumer Target Product Profile (CTPP) - Value Proposition build and testing - Qualitative - Focus Groups (FGs) - Quantitative - Forecast

Objective

Understand appeal of the IUS with end-users and healthcare providers (HCPs) - looking at Consumer Target Product Profiles (CTPP). Understand the value proposition of the IUS, likelihood to try and why, as well as appreciating the most impfactful messaging set. Refine CTPP post both qualitative and quantitative phases

Sample

n=72 qualitative 12 product-and-messaging-focused 120-minute FGs – with recommendations for refining IUS Target Product Profile n=1,311 and n=226 healthcare providers (HCPs) 30-minute Face-to-Face (F2F) quantitative interviews

Notes

Quant research in urban + rural settings (qual urban only), from lower socio-economic backgrounds Tools translated + ethically approved

Outputs

All research tools (Screeners, Discussion Guides, Show Cards, Exercises, Surveys) Consumer Target Product Profiles (CTPPs) for research 2 PowerPoint Presentation reports - 2 webinars (1 internal and 1 external) - 2 IUS profiles - a forecast model and simulator

Outputs we can share

• Key Findings from Qualitative Research

• Key Findings from Quantitative Research

Partners

Funders

Duration

2018-2019