The Contraceptive Vaginal Ring (CVR)

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The Contraceptive Vaginal Ring (CVR)

Countries

Kenya - Nigeria

Research Techniques

Explorative - Qualitative - Concept Development - Concept Testing - In-Depth Interviews (IDIs) - Pairs - Focus Groups (FGs) - Consumer Target Product Profile (CTTP) - Quantitative - Forecast

Objective

Understand the appeal of Annovera (CVR), develop and test visual concepts for the CVR as well as Consumer Target Product Profiles (CTPPs) and forecast its potential market impact. Refine CTPPs and visual concepts post qualitative and quantitative phases

Sample

Co-create 4 visual concepts with end-users’ Focus Groups Qualitatively explore 4 visual concepts with n=245 women via: 60-minute In-Depth Interviews, 90-minute pairs, 120-minute Focus Groups Test top 2 refined visual concepts and build a forecast via: 60-minute Face-to-Face (F2F) interviews with n=2,176 women & n=425 healthcare providers

Notes

Research in urban + rural settings, from lower socio-economic backgrounds Research tools translated + ethically approved

Outputs

All research tools (Screeners, Discussion Guides, Show Cards, Surveys) Consumer Target Product Profiles (CTPPs) for research 2 rounds of visual concepts across end-user-driven needs and messaging 2 webinars - 3 PowerPoint Presentations (PPTs) - 7 concepts - a forecast model and simulator